Authenticity and empathy: building better professional and personal connection
This week, I’ve been reflecting on how the authenticity we value in personal relationships should also shape marketing strategies. Just as meaningful friendships thrive on trust, successful marketing depends on genuine connections and understanding the audience. How is authenticity influencing marketing approaches today? 👀👇
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Why Demand Generation should be the foundation of your (tech) marketing strategy?👀
In the past few years, particularly since the outbreak of COVID-19, we’ve seen a rapid evolution in the marketing space to meet the ever-changing needs of customers. But how has this evolution impacted B2B marketing and technology? For a period, LinkedIn appeared to be saturated with Lead Generation marketing roles. However, there has been a noticeable shift, with marketing now emphasising Demand Generation. Why this shift?🤔
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Who knows better about your tech than your own workforce? 🚀
Today, I’ve been thinking about how many companies choose to outsource services like marketing. In my time in the field, I’ve noticed a trend where companies want to bring their marketing efforts in-house instead of relying on external agencies. It makes sense to me, though I understand it’s not the right move for everyone — but that’s a topic for another day 😬
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Where I think many companies are often mistaken about marketing…💡
In my five years of experience (I still have a lot to learn, I know), I’ve met numerous start-ups and small companies that view marketing as an “extra” rather than a strategic imperative. Based on experience, however, I think there’s a fundamental misunderstanding of what effective marketing can be, and what a truly comprehensive strategy looks like.
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Marketing in tech: 5 Common misconceptions (🤓)
As someone who has spent reasonable time in the tech industry, I’ve encountered a few common misconceptions about marketing that can hinder businesses from realising their full potential. In this article, I aim to address five common misconceptions and shed light on what marketing truly means for this dynamic industry.
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It has been great to attend the Vogue x Snap Inc. exhibition in Central London to learn more about the power of #AR in fashion.
The exhibition demonstrates how different interpretations of the physical form can be enhanced using Snapchat’s interactive Augmented Reality Lenses, which can animate, reflect, refract and evolve the person or image in view.
Fashion 🤝 Technology
The exhibition demonstrates how different interpretations of the physical form can be enhanced using Snapchat’s interactive Augmented Reality Lenses, which can animate, reflect, refract and evolve the person or image in view.
Fashion 🤝 Technology