Senior Digital Marketing Strategist Jan 2024 - Now
Digital Marketing Officer May 2022- Dec 2023
NovaFori - London, UK
Enterprise Auction & Trading Technology Solutions for Marketplaces To Scale
Challenge:
When I first joined NovaFori, the challenge lay in creating an inbound marketing strategy from scratch, with no existing data or systems in place to support it. Part of the challenge was identifying further needs for the sales and marketing department, such as content marketing structure, technical support and reporting.
When I first joined NovaFori, the challenge lay in creating an inbound marketing strategy from scratch, with no existing data or systems in place to support it. Part of the challenge was identifying further needs for the sales and marketing department, such as content marketing structure, technical support and reporting.
Project: Inbound marketing to achieve demand generation goals
In order to create a successful inbound strategy, I had to run a whole audit of their current strategy. The project commenced with a thorough SEO audit, revealing significant gaps in content strategy, technical issues, lack of CTA and forms, poor UX experience, toxic links and keyword optimisation. NovaFori lacked a consistent Google presence and an aligned, strategic content calendar. Based on these findings, I spearheaded a comprehensive content and website rebranding initiative. This involved integrating compelling keywords and content, enhancing UX design, and implementing HubSpot forms to automate lead nurturing processes. Subsequently, we shifted focus to consistent online promotion through social media and paid advertising. Strategies included organic and PR content dissemination on various platforms, creating of lead generation campaigns like webinars and lead form formats (through white papers production) link-building campaigns, paid search initiatives, and LinkedIn ads.
In order to create a successful inbound strategy, I had to run a whole audit of their current strategy. The project commenced with a thorough SEO audit, revealing significant gaps in content strategy, technical issues, lack of CTA and forms, poor UX experience, toxic links and keyword optimisation. NovaFori lacked a consistent Google presence and an aligned, strategic content calendar. Based on these findings, I spearheaded a comprehensive content and website rebranding initiative. This involved integrating compelling keywords and content, enhancing UX design, and implementing HubSpot forms to automate lead nurturing processes. Subsequently, we shifted focus to consistent online promotion through social media and paid advertising. Strategies included organic and PR content dissemination on various platforms, creating of lead generation campaigns like webinars and lead form formats (through white papers production) link-building campaigns, paid search initiatives, and LinkedIn ads.
Results (First Stage):
✅ Increased website traffic by 220%.
✅Decreased bounce rate by 92%.
✅Achieved lead conversion from 20 to 189 (primarily organic search-driven).
✅ Increased website traffic by 220%.
✅Decreased bounce rate by 92%.
✅Achieved lead conversion from 20 to 189 (primarily organic search-driven).
Project (Second Stage):
In the second part of this project, the focus shifted towards the production of sales and marketing content tailored for prospect engagement. Take NovaFori to the next phase of the process from a customised technology solution to taking a SaaS productised approach. This included refining product marketing communications, production company offerings, creating product marketing strategies, hosting events, and supporting marquee sales events with online activities and optimised budgets.
Results (Second Stage):
✅Increase of leads (paid and organic) by 36%
✅Improved MQL and SQL by 22%.
✅Enhanced site health by 96%.
✅Attained a 16% increase in website traffic and a 22% rise in engagement rate.
✅Enhanced site health by 96%.
✅Attained a 16% increase in website traffic and a 22% rise in engagement rate.
This two-stage journey showcases my ability to identify challenges, devise strategic solutions, and deliver tangible results, culminating in substantial growth and success for NovaFori's marketing endeavours.
Digital Marketing Executive & PR
Packaging Environmental - London, UK
Packaging Environmental is a leading supplier of eco-friendly disposable food & drink packaging in the UK and Europe.
Challenge:
The challenge for a leading eCommerce sustainable packaging company was maintaining the sales momentum achieved during COVID-19. Despite prior success, the company faced numerous hurdles, including nonexistent social media presence, lack of content strategy, absence of marketing automation systems, and inadequate email marketing strategies tailored to segmented audiences.
The challenge for a leading eCommerce sustainable packaging company was maintaining the sales momentum achieved during COVID-19. Despite prior success, the company faced numerous hurdles, including nonexistent social media presence, lack of content strategy, absence of marketing automation systems, and inadequate email marketing strategies tailored to segmented audiences.
Project:
The project began with a comprehensive SEO and website audit. The SEO audit revealed a lack of basic SEO structure, including tags and meta tags, hindering the company's SERP presence. I devised a structured plan to enhance Packaging Environmental's visibility on search engines.
Simultaneously, I implemented social media management software to establish a consistent presence across platforms like Facebook, Instagram, and Google. Additionally, I spearheaded the development of an omnichannel sales strategy leveraging these platforms.
The project began with a comprehensive SEO and website audit. The SEO audit revealed a lack of basic SEO structure, including tags and meta tags, hindering the company's SERP presence. I devised a structured plan to enhance Packaging Environmental's visibility on search engines.
Simultaneously, I implemented social media management software to establish a consistent presence across platforms like Facebook, Instagram, and Google. Additionally, I spearheaded the development of an omnichannel sales strategy leveraging these platforms.
As a digital marketer and graphic designer, I played a dual role in this project. I crafted a new branding design and messaging for Packaging Environmental, creating branded packaging adopted by prominent chains in London and Southern England. I also conducted product photography, reshooting packaging and editing photos to enhance the company's website aesthetics.
Key Responsibilities:
✍️ Digital Marketing Strategy:
- Developed a consistent content strategy aligned with social media, positioning Packaging Environmental as a key player in the sustainable packaging industry.
- Thought leadership is helping Packaging Environmental adopt new packaging rules dictated by governments in the EU (for their European sites) and the UK.
- Website development and UX design (forms, CTAs, landing pages), improving user experience and providing content.
- Social media content calendar to develop a consistent strategy focusing on product selling and sustainability values of the company.
- PR and partnerships with customers to get backlinks and referrals for Packaging Environmental.
✍️ Digital Marketing Strategy:
- Developed a consistent content strategy aligned with social media, positioning Packaging Environmental as a key player in the sustainable packaging industry.
- Thought leadership is helping Packaging Environmental adopt new packaging rules dictated by governments in the EU (for their European sites) and the UK.
- Website development and UX design (forms, CTAs, landing pages), improving user experience and providing content.
- Social media content calendar to develop a consistent strategy focusing on product selling and sustainability values of the company.
- PR and partnerships with customers to get backlinks and referrals for Packaging Environmental.
📸Product Photography and Editing:
- Provided high-quality product photos for the eCommerce site, enhancing visual appeal.
- Conducted product photography for branded packaging used by major UK food chains.
🚀Graphic Design:
- Designed branded packaging for Packaging Environmental's clients, including renowned food chains.
- Developed branding designs to elevate the company's image and messaging.
- Web Design and Migration:
- Redesigned and migrated the company's website from Visualsoft to Magento, improving functionality and user experience.
- Designed CRM systems to streamline operations and enhance customer interaction.
Results:
✅Increased online social media sales: Instagram and Facebook
✅Improved SERP presence through structured SEO implementation.
✅Established consistent social media presence across key platforms.
✅Successfully implemented an omnichannel sales strategy, driving sales growth.
✅Enhanced brand image and messaging, leading to adoption by major UK food chains.
✅Elevated website aesthetics and functionality through product photography and web design enhancements.
✅Increased online social media sales: Instagram and Facebook
✅Improved SERP presence through structured SEO implementation.
✅Established consistent social media presence across key platforms.
✅Successfully implemented an omnichannel sales strategy, driving sales growth.
✅Enhanced brand image and messaging, leading to adoption by major UK food chains.
✅Elevated website aesthetics and functionality through product photography and web design enhancements.
Email Marketer Contractor
London, UK (home-based)
Shopify Plus agency, helping to design, build and grow best-in-class eCommerce brands.
Responsibilities:
Support email campaigns by developing content marketing strategies, technical recommendations, and list management
Learn other marketing tasks like lead generation, product management, social media, and analytics
Provide recommendations for new and existing campaigns including triggers and automation
Drive client strategy and campaign planning by analysing performance and KPIs
Assist team with website edits, lead generation reports, and customer support
Create A/B tests for campaign optimisation on many devices and platforms
Segment audiences based on predefined attributes and demographic data
+3 High Valued Brands (HEAT, The Couture Club, Arighi Bianchi)
Communicate with the account management team and clients
Install best practices for list management and deliverability
Provide solutions to email marketing questions and concerns
Assist and give recommendations on deliverability issues
Measure results and optimise lead nurturing workflows
Analyse data and metrics for individual campaigns
Basic HTML
Digital Marketing Executive
London, UK (Short term contract)
One of the largest stockists of electronic cigarettes and e-liquids in the UK and Europe, currently suppling more than 600 independently owned ecig stores as well as over 80 private white label e-liquid clients. Added to this, we also have over 45 company owned and franchise stores across the UK.
Responsibilities:
Website maintenance: Collaborate with internal teams to create landing pages and optimize the user experience. Create, manage, and report on link-building and content marketing strategies: Shopify Assist in developing engaging online content including articles, blogs
Daily Campaigns Set-Up: Planning web, email, social media and display advertising campaigns Email Marketing and Email Flows
Digital Marketing Strategy: Seek new ways to drive traffic to the site and opportunities to convert opportunities. Forecast growth and report ROI for marketing campaigns.
Analytics: Measuring and reporting on the performance of all digital marketing campaigns (Google Analytics, Shopify, Target Social)
Shopify: report problems, update products, prices, and promotions. Design (banners and push notifications)
Graphic Design: provide website and social channels with original assets (Photoshop, Premiere, Illustrator)
SEO: Search Engine Optimisation. Presence of the company and its brands and products on the Internet
Planning campaigns & Product launches: Create Marketing Campaigns for 10+ Micro Sites
Internal communication: Supporting retail and partners with marketing materials
Email Marketing: Flows creation, segments, campaigns, and tracks.
London, UK
Spy Manor, Productions and Filming Locations. Experience of working in Media, Production Companies and Fashion.
Responsibilities:
Meeting with customers to discuss different brands while providing the best customer service.
Responsibilities:
Meeting with customers to discuss different brands while providing the best customer service.
Targeting the relevant networking events and institutions to attract clients to the business.
Supporting the company in increasing its clients portfolio.
Present company services to executive level prospects
Communication through all the social media channels
Maintain and develop close client relationships
Maintain and develop close client relationships
PR Communications
Web Design
Brand Image
Brand Image
Events
#SpyMnorProductions
Segovia, España
Sharing the product from Hawkers brand on social media, co-branding actions with other top brands and digital marketing to promote the brand.
Represent the Hawkers brand lifestyle in social media networks.
Represent the Hawkers brand lifestyle in social media networks.
#Jointherevolution
