Authenticity and empathy: building better professional and personal connectionsš±
This week, Iāve been reflecting on how the authenticity we value in personal relationships should also shape marketing strategies. Just as meaningful friendships thrive on trust, successful marketing depends on genuine connections and understanding the audience. How is authenticity influencing marketing approaches today? š
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Why Demand Generation should be the foundation of your (tech) marketing strategy?š
In the past few years, particularly since the outbreak of COVID-19, weāve seen a rapid evolution in the marketing space to meet the ever-changing needs of customers. But how has this evolution impacted B2B marketing and technology? For a period, LinkedIn appeared to be saturated with Lead Generation marketing roles. However, there has been a noticeable shift, with marketing now emphasising Demand Generation. Why this shift?š¤
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Who knows better about your tech than your own workforce? š
Today, Iāve been thinking about how many companies choose to outsource services like marketing. In my time in the field, Iāve noticed a trend where companies want to bring their marketing efforts in-house instead of relying on external agencies. It makes sense to me, though I understand itās not the right move for everyone ā but thatās a topic for another day š¬
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Where I think many companies are often mistaken about marketingā¦š”
In my five years of experience (I still have a lot to learn, I know), Iāve met numerous start-ups and small companies that view marketing as an āextraā rather than a strategic imperative. Based on experience, however, I think thereās a fundamental misunderstanding of what effective marketing can be, and what a truly comprehensive strategy looks like.
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Marketing in tech: 5 Common misconceptions (š¤)
As someone who has spent reasonable time in the tech industry, Iāve encountered a few common misconceptions about marketing that can hinder businesses from realising their full potential. In this article, I aim to address five common misconceptions and shed light on what marketing truly means for this dynamic industry.
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It has been great to attend theĀ VogueĀ xĀ Snap Inc.Ā exhibition in Central London to learn more about the power ofĀ #ARĀ in fashion.
The exhibition demonstrates how different interpretations of the physical form can be enhanced using Snapchatās interactive Augmented Reality Lenses, which can animate, reflect, refract and evolve the person or image in view.
Fashion š¤ Technology
The exhibition demonstrates how different interpretations of the physical form can be enhanced using Snapchatās interactive Augmented Reality Lenses, which can animate, reflect, refract and evolve the person or image in view.
Fashion š¤ Technology
