Email Flows
E-Commerce Email Automation, Klaviyo Software (Ecigwizard, Vape Shop, Underwaterpistol (+3 brands))
Welcome Series, Post purchase, etc
Flows allow you to automate timely touchpoints with your contacts without losing any of the relevance and personalization required to build an impactful marketing strategy. For example, an abandoned cart flow doesn't just send a generic follow up email to all cart abandoners—using Klaviyo's default Abandoned Cart flow, all shoppers will receive an email personalized with each item they left behind.
Flow branching helps you take this personalization to the next level. Once people enter your flow, you may want to send individuals down different parallel paths depending on what you already know about them. Klaviyo supports two unique splits that offer powerful ways to branch your flows.
AB TESTING
Is the process of sending one variation of the campaign to a subset of your subscribers and a different variation to another subset of subscribers, with the ultimate goal of working out which variation of the campaign garners the best results.
In these cases, we created variations in the subject line of the emails and pretext to increase the email campaigns' opening rate. Ocasionally we did send diferent campaigns in term of templates and digital assets.
Unengaded Segment creation, definition
Implementation segmentation creating tiers (loyalty tiers)
Segmentation and Implementation
E-Commerce Email Automation, Klaviyo Software
Underwaterpistol (+3 brads)
Building and creating quality mailing lists + creating the right segments to generate leads.
Building and creating quality mailing lists + creating the right segments to generate leads.
Promotional Email Campaigns
Vape Shop
Overview Mailchimp
(Yump.io)
Email Marketing campaign project for Interrail Spain.
Promotional campaign raised by the 2018 Xmas Period. This project cames from her interest for the digital marketing tools and its platforms. In this case she used Mailchimp: "Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties".
Email Marketing campaign for Yump.
Ambassador's campaign raised by June 2020. This campaing is to let the people involved in the ambassadors program that Yump Ambassadors is back to work after Covid-19. In this case she used Mailchimp: "Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties".
