VIVESOY, PASCUAL
Creative Packaging project design for Vivesoy España.
The objective of this packaging redesign is to set a new tarjet for the product, the children's audience. Usually, the consumers of soy / oat drinks are young or old people who are aware of the health and well-being that this type of drink can bring them. That is why Vivesoy wants to approach the kids to take care of them from the beginning ... Previously, any brand of this market tried to add kids to their target, leaving free space for traditional extra-sugary chocolate drinks.
With this packaging the brand seeks to attract the attention of this public and for this it uses the image of these famous bears, making this drink more attractive and friendly.
BONKA COFFEE, NESTLÈ
"What does Bonka mean?"
Project for Art Direction (Uni)
Bonka Nestlé Bonka Coffee Natural Roast is a medium roast, balanced character, full bodied coffee.
This project was born from a desire to increase market share through top of mind awareness in the Spanish market, with energy being the foundation concept focused on. The objective was to introduce the product to market through the concept of: "What does energy means to you?". Energy being the principal value of this product.
Energy means: Think, Movement, Life. The design demonstrates that this coffee, in addition to keeping you awake, will also bring out the best for you as you go about your daily life.
