PPC and paid social

Planning and implementing PPC Google and social media campaigns to reach a wider audience, driving traffic to the website and generating more leads and conversions.

Google Ads
PPC advertising through Google Ads for inbound marketing strategy for driving traffic and generating leads for a custom SaaS (Software as a Service) company. Below are some key steps I take to create my PPC campaigns:
Keyword research, Ad targeting, Ad copy and creative, landing pages and outstanding CTSs and tracking codes - All integrated into CRM for developing nurturing practices and defining a strategic pipeline.
LinkedIn
LinkedIn to drive inbound leads and conversions for businesses creating and implementing multiple targeted campaigns by member attributes and interests. Below are some key steps I take to create a LinkedIn paid campaign as part of an inbound marketing strategy for lead generation:
Campaign targeting, Ad formats, Ad copy and creative, lead generation forms, landing pages, outstanding CTSs and tracking codes - All integrated into CRM for developing nurturing practices and defining a strategic pipeline.

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