Content marketing
Creating inbound content marketing strategies that involve creating and sharing valuable and informative content to attract and engage a target audience. Inbound marketing aims to attract potential clients/customers and build brand awareness by creating high-quality, relevant content that meets the needs and interests of the target audience.
Channels: blogs, PR, press releases with 3rd party media publications and partners, white papers, and eBooks, among many others.
SEO
Linked to content marketing strategy, SEO (Search Engine Optimization) is an essential part of my job for creating effective inbound strategies. An effective SEO strategy for inbound marketing involves optimising websites and content to improve search engine rankings, drive more traffic to the site, and attract the right target audience.
Platforms: Google search console, Semrush, HubSpot and Google Analytics, plus website plugins.
Social media
Social media management using any content that is created specifically for social media platforms with the goal of attracting and engaging the target audience.
Social media content creation and management of multiple accounts connected to a CRM to provide powerful insights to optimise organic and boost paid campaigns.
Platforms: special focus on LinkedIn and Medium - adapting the content to other multiple social media channels for reach. Social media management Sprout Social and HubSpot.
Newsletters and lead nurturing
Newsletters to nurture and engage with our target audience and new leads generated by previous inbound marketing practices.
Regular email communication sent to a subscriber list and tailored to each segment for personalisation, providing information about the latest industry insights, company updates and other relevant content, including promotion of services.
Platforms: LinkedIn and HubSpot.
CRM Marketing - HubSpot
CRM (Customer Relationship Management) to create highly effective marketing strategies based on data and user behaviour. Thanks to data analysis and strategic segmentation, I create strong relationships with leads and prospects through personalised communication and targeted marketing campaigns.
Platforms: HubSpot - integrating multiple marketing platforms from website to social media, passing by Google tools and more.
Creation of landing pages (Webflow and HubSpot) to capture leads' information. Offer a valuable resource such as an eBook or white paper in exchange for their contact information.
Optimisations of CTAs and Forms with required files followed by email nurturing automation.
Platforms: Webflow and HubSpot.
