User experience (UX) and site maps
A website that is easy to navigate, loads quickly, and provides a positive user experience is critical for engaging visitors and keeping them on your site.
I keep using behaviour and mindset to design easy-to-navigate and intuitive websites that invite users to keep consuming our content and signing up for marketing communications that are part of lead-generation strategies.
Webflow, Magento, Shopify, Wix, WordPress.
Calls-to-action (CTAs) and Forms
Clear and compelling CTAs are important for guiding visitors to take the desired action on the site, such as filling out a form or making a purchase - That way, it's possible to convert a user into a lead and nurture it with the end goal to convert it into a customer or client.
Tools: website widgets and HubSpot.
Search engine optimisation (SEO)
Optimising website content, tags, meta tags, alt images and other essential SEO elements (URLs, image weight) for search engines to ensure that it appears in search results for relevant keywords and drives organic traffic to your site.
Tools: Semrush, HubSpot, Search console and web browser extensions.
Analytics
Analytics tools to generate recurring reports to provide valuable insights into the website's performance and can help make data-driven decisions to optimise your marketing efforts.
By designing and developing a website with marketing in mind, you can create a powerful marketing tool that attracts visitors, generates leads, and drives sales for your business.
Tools: Hotjar, Google Analytics, HubSpot, Semrush, Google Data Studio, Tag Manager.
