NovaFori
Led the strategic transition of NovaFori's auction platform from a custom approach to a SaaS model, showcasing the platform's features and benefits to existing and potential clients.
Developed and executed comprehensive product marketing strategies to drive user adoption of NovaFori's SaaS auction platform.
Collaborated closely with product management, sales, and engineering teams to ensure alignment on platform capabilities, roadmap, and market positioning.
Conducted market research and analysis to identify key customer segments, competitive landscape, and market trends, informing product roadmap decisions and go-to-market strategies.
Created compelling marketing collateral, including sales presentations, case studies, and product documentation, to effectively showcase the features and value proposition of NovaFori's platform.
Implemented targeted marketing campaigns and initiatives to drive user engagement and adoption, resulting in an increase in conversions, traffic and engagement. Positioning NovaFori as a key player in enterprise auction and trading software expert.
NovaFori custom tech 2020
NovaFori SaaS solution 2023
NovaFori custom tech 2020 Platform page
NovaFori SaaS solution 2023 - 1
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